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Jaguar's flagship XJ has been slowly sinking for some time now as sales of this sedan with decades-old styling slip further behind its competitors'. Jaguar is hoping to inject enough temporary buoyancy into the model to keep it visible until a more modern replacement arrives in 2010.
To sustain the XJ until then, Jaguar has taken what are becoming two of the most ubiquitous styling elements in recent years—fender vents and a huge trapezoidal grille—and applied them to its big sedan. Fender vents are appearing on everything from Ford's 2008 Focus and Super Duty F-series to the BMW M5 and now, the Jaguar XJ. At least the vertical vents on the XJ ape Jaguar's own XK and make the fender a sort of family identifier.
Depending on how clear the viewer's eyesight is and how easily distracted he or she is by shiny things such as the chrome trim ring on the upper grille, the XJ's new lower valance looks like something from an over-the-top in-house tuner such as BMW's M, or the Audi-esque split trapezoidal grille that threatens to abolish the front bumper altogether and morph the front of every car it touches into one big grille.
The 4.2-liter V-8 will still be naturally aspirated with 300 horsepower or supercharged with 400, so a slim rear-deck spoiler and new wheel designs are the only other changes to the 2008 Jaguar XJ. Other than those trifling alterations, the XJ retains the same dated design as the 2007 model, a basic shape the car has worn since LBJ was in the White House. There are people who still appreciate the shape after all these years, but fewer and fewer are finding their way into Jaguar showrooms
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